Breakdown your Organic Search & AI Channels
Program Centric Analytics
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Strategy Aware
Analytics that take into account your SEO strategy
Search Focus combines inbound data collection with SEO program data so you get more detailed data on keywords driving your leads, pipeline, and revenue. Detect your ROI in great detail so you can double down on what works and cut what doesn't.
Track Across Devices
Advanced analytics that doesn't lose track of your visitors
Search Focus offers smarter analytics and attribution solutions that help you track your users over devices and prevents dropping sessions. This leads to a much more detailed marketing journey uncovered.
Multi-touch Attribution
Find out when your organic campaigns are most successful
Search Focus offers highly detailed 4 stage attribution so you can track your most effective marketing activities. We track:
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Discovery (how they first found you)
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Lead Creation
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Opportunity Creation
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Opportunity to Close
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Each credits the marketing activities that occurred during that stage.
Advanced Channeling
Extensive channeling definitions
Search Focus enables deeper channel definitions so you not only rely on basic referrer and UTM data, but other available data. Uncover more of your marketing activity.
User Journeys
Understand what pages are driving your leads
Search Focus offers detailed customer journey analytics so you can see the pages that caused leads many levels deep. You can also see the paths of users from any page. All the analytics are grouped so you can see summarized views of user segments based on your filters.